- Marketing Leader
- Growth Strategist
- Digital Transformation Leader
- AI
Head of Marketing
Driving sustainable business growth through strategy, leadership and innovation.
I’m Rusty Gimaev, a commercially focused Head of Marketing with more than 20 years’ experience helping organisations achieve sustainable growth through strategic leadership, customer acquisition, digital transformation and AI.
My experience spans executive marketing leadership, demand generation, CRM strategy, marketing automation, paid media, search optimisation and analytics across education, real estate, technology and professional services.
I combine strategic thinking with hands-on execution to build marketing systems that create measurable commercial outcomes.
Executive Profile
Executive Profile
Marketing should exist to solve business problems.
Throughout my career I’ve worked with executive teams, sales leaders and marketing specialists to develop strategies that improve customer acquisition, strengthen brands and support sustainable business growth.
My experience spans strategic planning, digital transformation, CRM implementation, paid media, search optimisation, AI and marketing automation across a range of industries.
Unlike many marketing leaders, I remain closely involved in execution, working alongside teams, agencies and contractors to ensure ideas become measurable business outcomes.
Today my focus is helping organisations build scalable marketing systems, embrace AI and develop high-performing marketing teams.
Marketing works best when strategy, creativity and execution move in the same direction.
Executive Snapshot
20+
Years of Marketing Leadership
$500K+
Annual Advertising Investment Managed
Cross-Industry
Experience Across Diverse Markets
Strategic + Hands-on
Leadership & Execution
AI Ready
Automation & Digital Transformation
Growth Focused
Customer Acquisition & Commercial Performance
Areas of Leadership
I work across the full marketing function — from strategy and positioning to digital performance, campaign execution and team leadership.
Growth Strategy
Developing practical marketing strategies aligned with business goals, customer behaviour and commercial outcomes.
Customer Acquisition
Designing and optimising multi-channel campaigns that consistently generate qualified enquiries and measurable ROI.
Digital Marketing & AI
Combining paid media, SEO, marketing automation, CRM and AI to build smarter, more efficient marketing systems.
Brand & Positioning
Creating clear messaging and strong brand positioning that differentiates businesses in competitive markets.
Leadership
Leading internal teams, agencies and contractors while creating a culture focused on accountability, collaboration and results.
Business Transformation
Managing complex marketing initiatives from planning through implementation, ensuring projects are delivered on time and achieve commercial objectives.
How I Create Business Value
Across my career, I have helped bring dozens of marketing projects to life — from digital campaigns and landing pages to brand materials, lead generation initiatives and cross-functional growth projects.
01
Business Growth
Building predictable marketing systems that attract qualified customers, strengthen demand generation and support long-term business growth.
02
Digital Transformation
Driving digital transformation through CRM, automation and AI to improve operational efficiency and create scalable marketing processes.
03
Brand & Market Positioning
Creating distinctive brands and customer experiences that strengthen market position, build trust and support sustainable growth.
04
Marketing Leadership
Leading high-performing teams, agencies and cross-functional stakeholders with a focus on clear strategy, accountability and continuous improvement.
Beyond Marketing
While marketing leadership is at the heart of my career, I’m equally passionate about sharing knowledge, embracing innovation and contributing to the broader marketing community.
Speaker
Sharing practical marketing insights through conferences, workshops, panel discussions and industry events.
Author
Publishing practical resources and insights that help businesses and marketers improve performance through strategy, execution and innovation.
Mentor
Supporting marketing professionals by sharing knowledge, experience and practical advice to help them grow their careers.
Lifelong Learner
Trusted by Leading Australian Organisations
Over the past two decades, I’ve had the privilege of working with organisations ranging from growing businesses to nationally recognised institutions across education, real estate, technology, professional and community services.
While every organisation has its own challenges and opportunities, my focus has remained consistent: combining strategic leadership with practical execution to build stronger brands, improve customer acquisition and deliver measurable business outcomes.
My Leadership Philosophy
The strongest marketing leaders combine commercial thinking with practical implementation.
Throughout my career I’ve worked with executive teams, sales departments, agencies and marketing specialists to align strategy with execution. My approach is collaborative, data-informed and focused on delivering measurable business outcomes rather than marketing for its own sake.
I believe successful marketing teams thrive when expectations are clear, decisions are supported by evidence and everyone understands how their work contributes to broader business goals.
Strategic Thinking
Developing marketing strategies that align with business objectives and create long-term competitive advantage.
Practical Execution
Turning ideas into measurable outcomes through disciplined implementation, optimisation and continuous improvement.
Collaborative Leadership
Building high-performing teams and strong stakeholder relationships based on trust, accountability and shared success.
Recommendations
I’m grateful to have worked alongside talented colleagues, leaders and clients throughout my career. Their feedback reflects the relationships we’ve built and the results we’ve achieved together.
Denia Mariano
“Rusty has been a crucial member of our Marketing team and brought broad experience in Marketing & Sales to support sales enablement activities.”
Digital Marketing Director, Education Centre of Australia
Denia Mariano
Rusty has been a crucial member of our Marketing team and has brought his broad experience in Marketing & Sales to support all sales enablement activities at the ECA Group. He has managed team members effectively and trained sales reps on the usage of marketing automation tools to support target achievement and managed a different range of digital campaigns, using his creativity when necessary to work with the resources available at hand. He is determined and resilient, which are very desirable qualities in any senior Marketing Manager.
Digital Marketing Director, Education Centre of Australia
Benjamin Lourdes Alfred
Highly skilled in marketing and has a never-say-die attitude. Always gets into a project with his best foot forward. His positive attitude is infectious and creates the perfect environment for a team to work together.
Education Consultant, Education Centre of Australia
Nicola Young
Rusty has creativity, passion, integrity and a desire to see projects through to the end. He is incredibly hard working, is able to effectively manajge his work priotities and deliver on expectations. His ability to deliver in the website and social media and marketing space is a skill developed over time, control of campaigns from beginning to end and wiith a sensitivity to cost and related benefits added great value to projects worked on together. I have great respect for Rusty and would not hesitate to recommend him.
Academic Manager, Education Centre of Australia
Pavel Gorbachenko
I’ve had the luck to work with Rusty on an ECA internal project. He is a great manager and a true expert fully devoted to his work. He is a great communicator who always has a clear project vision and transmits specifications in a well-defined way. It would be a pleasure to cooperate with Rusty once again and produce valuable products side by side.
Co-Founder & CEO – Enkonix
Ben Dorrington
I have had the pleasure to work with Rusty Gimaev on a number of high profile projects. Rusty possess impeccable organisational and quality assurance skills, identifying risks and issues and perfecting each stage of the project in accordance to an Agile framework. Rusty has an incredibly warm demeanour and sets the standard of work. Rusty was a great colleague and I would happily work with him again in the future.
Business Development Manager, Education Centre of Australia
Chandan Sidhu
I have been working in this industry for a long time but I have never come across anyone quite like Rusty. From our very first meeting, I could tell that he was a gem of a person. He is exceptionally dedicated and passionate, and no words can do justice to his work. Rusty is hard-working, helpful and sincere, and always manages to generate a positive energy with those around him. No matter how many times we call him, he answers every query promptly, efficiently and cheerfully! No query is too big or too small for him, and he always suggests the very best possible outcome.
SSA Consultancy
Cross-Industry Experience
One of the greatest strengths I’ve developed throughout my career is the ability to apply proven marketing principles across diverse industries.
While every organisation has unique goals, customers and challenges, the fundamentals of effective marketing remain the same: understanding people, building trust and creating systems that support sustainable growth.
My experience spans education, real estate, technology, professional services and community services, allowing me to quickly understand new markets and deliver practical, commercially focused solutions.
Current Focus
Current Focus
Today I’m particularly interested in helping organisations:
- Improve customer acquisition and lead generation
- Integrate AI into marketing operations
- Build high-performing marketing teams
- Strengthen marketing measurement and reporting
- Implement CRM and marketing automation
- Develop scalable growth strategies
My Leadership Approach
Great marketing happens when strategy, creativity and disciplined execution work together.
I enjoy building marketing teams that combine clear direction with the freedom to innovate. By encouraging collaboration, continuous learning and data-informed decision-making, I aim to create an environment where both people and businesses can grow.
Whether leading an internal team or coordinating external agencies and contractors, my focus remains the same: delivering measurable outcomes while developing strong, lasting professional relationships.
01
Clear Direction
Creating alignment around business goals, customer needs and measurable priorities.
02
Continuous Improvement
Encouraging curiosity, learning and ongoing optimisation to improve marketing performance.
03
People First
Supporting teams through trust, collaboration and shared accountability.
Let's Connect
I’m always interested in connecting with business leaders, marketing professionals and organisations exploring opportunities to improve marketing performance or discuss future leadership roles.
Contact Details
- +61 450 1 999 44
- Brisbane, Queensland, Australia
- rusty@rusgim.com
